Backlink Pruning: A Staple 'Best' Practice, Especially in Penguin’s Aftermath
If you happen to find dozens of irrelevant and potentially harmful websites, for the sake of time management, it's best to create one form letter and send to each asking each site to remove its backlink to your site in an effort to avoid/recover from a Google penalty.
List the specifics about the irrelevant URL, such as where it can be found (its entire URL), where it links to (which page on your site), and any anchor text. Your goal is to give the other website as much useful information as possible so they can easily find the link and remove it from your site.
Sometimes, it's easy to find contact information for the irrelevant backlink's website owner. You simply visit the corresponding website link and search their site for contact information or a "Contact Us" page.
Other times it's a bit harder, and you may need to do a bit of sleuthing and use some additional free tools to help determine the website's owner. Such tools are:
- Domaintools.com: If you want to find out who owns the site your link is on,
visit domain tools or type "whois.sc" in front of a URL.
- C-Class Checker: If you have a list of all the links you want to get rid of,
you can run them through a bulk C-class checker to see how many of them
are on the same C-class.
- SpyonWeb: If you only have 1 URL to work with, this tool lets you find out
what other domains they are associated with. Just put in a website URL,
IP address or even the Google analytics or AdSense code and you can find
all of the websites that are connected to it. Keep a record of all efforts to
contact "bad links," as it will show Google you've been making a good effort
to get rid of these irrelevant links.
Often referred to as the "marketing maven" by industry peers, Wendy Montes de Oca, MBA has nearly 20 years of experience in marketing, media, and publishing with expertise in multichannel, direct response, and Web marketing. Wendy has generated more than $150 million in total revenues for Fortune 500 companies, top publishers, consulting clients, and her own firm, Precision Marketing and Media, LLC. She is the creator of the groundbreaking SONAR Content Distribution Model and author of the best-selling book Content Is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz [Que Publishing, Paperback].