If It Has Wheels, It's Not a Hoverboard: A Study in Authenticity
Perfect example: Michael J. Fox was the first choice for the role of Marty McFly, but Family Ties Producer Gary David Goldberg would not give him time off to work on the film. Instead, Eric Stoltz was cast as McFly. Four weeks into shooting, Director Robert Zemeckis knew the fit wasn't right. So what did he do? Released Stoltz (who also felt he wasn't delivering the kind of Marty Zemeckis was looking for) and approached Fox and Goldberg again. This time, scheduling was possible for Fox, and he took the role.
This added $3 million to $14 million budget, but since the film grossed $389.1 million worldwide, I'd say the decision was worth it.
As Marty says, "If you put your mind to it, you can accomplish anything." If marketers are willing to make tough decisions, stay authentic to who they are, and can say "no" in some of the toughest moments, then they will set themselves up for success. Just as the Godfather of Content Marketing, Joe Pulizzi says, "Be authentic."
Side note: I [gladly] re-watched Back to the Future and Back to the Future Part II in preparation for writing this post, as well as listened to the soundtrack constantly. My colleagues most likely saw me bopping my head along to "The Power of Love," and that's okay.