Caution: I've Been Diagnosed With Social Media Madness
There are so many social media options now available, my head hurts. My palms get sweaty at the mere whisper of a new site. And if I get one more invitation to join some random, seemingly important group, I think I'll weep.
As a marketer, I feel a lot of pressure to keep up with it all, primarily so I can talk to clients about how they can leverage these forums as strategic marketing opportunities. But in reality, it's not possible to do that, my day job and raise a family.
While there are certainly more social media options in the B-to-C world, we B-to-B marketers are under intense scrutiny to understand and learn how to have, at the very least, a point of view on what these options are and how to use them appropriately for business. It is a Herculean task, and one that cannot be accomplished under normal circumstances.
So I'm officially raising my hand and shouting to the world, "STOP THIS MADNESS." I'm going to spit out the social media Kool-Aid, stand tall, and promise, on my honor, to be only as social as I need to be, while spending my time on more important marketing initiatives. To that end, I'm going to embrace these four directives:
- I vow to maintain an updated LinkedIn profile—and respond to inquiries to connect when they make sense.
- I promise I won't tweet every day just to be able to claim that I tweet regularly.
- I won't use my Facebook stamp to let my friends know every time I'm in a new location... unless it's someplace impressive like one of the 7 Wonders of the World.
- I'll stop posting videos of my kitten playing with string on YouTube. Despite the fact that I get millions of hits worldwide. It's not fair to my kitten, and surely viewers have better things to do.
Won't you join with me to find a cure to social media madness? Fling open your windows and shout it with me: "I'm mad as hell and not going to take it any more..." Then go back to learning and creating marketing solutions that drive your business forward.
A blog that challenges B-to-B marketers to learn, share, question, and focus on getting it right—the first time. Carolyn Goodman is President/Creative Director of Goodman Marketing Partners. An award-winning creative director, writer and in-demand speaker, Carolyn has spent her 30-year career helping both B-to-B and B-to-C clients cut through business challenges in order to deliver strategically sound, creatively brilliant marketing solutions that deliver on program objectives. To keep her mind sharp, Carolyn can be found most evenings in the boxing ring, practicing various combinations. You can find her at the Goodman Marketing website, on LinkedIn, or on Twitter @CarolynGoodman.