How to Avoid Being Banned by LinkedIn When Connecting
"Your LinkedIn account temporarily restricted." This is a fairly common message for sellers these days. It's easy to be restricted or even banned by LinkedIn—simply for requesting connections with prospects you don't know.
If your connection requests are not accepted by prospects often enough LinkedIn will remove your ability to make connection requests. Being restricted from sending connection requests (phase I) and being totally banned (phase II) by LinkedIn is common. Ask around. You'll be surprised.
Stop Asking for Connections
Being connected is more useful for nurturing leads—less effective for earning near-term meetings or starting relationships. Want to avoid being restricted or banned? Want more appointments from LinkedIn?
Stop sending out connection requests. Sound crazy? Hear me out. Today I'll tackle:
- Why you don't need a connection on the approach,
- When you should ask for the connection and
- How LinkedIn fits in (best) with your prospecting process.
Why You Don't Need a Connection
Connecting with a newly targeted prospect on LinkedIn is a terrible idea. Yet I still see social selling "experts" recommending sales reps make connections—as a means to introduce themselves to prospects! But what if you didn't need the connection?
What if connecting was preventing you from getting more response & appointments?
"Ok, Molander. So why isn't it a good idea?"
Well, it's against LinkedIn's rules. Plus, you probably don't need it anyway.
Yes, it seems like a logical first step but it's blind, cold. You don't know the other person and LinkedIn's goal is to protect people from un-solicited correspondence. Yours!
So what is the best way to make your approach on LinkedIn?
What's Your Process—and How Does LinkedIn Fit in?
When I first meet students I pop the question: How does LinkedIn fit into your prospecting process. Ninety-five percent of the time I get the same response.