Automated Marketing: Drip vs. Nurture
We call the nurture campaign the active path because your recipients are actively engaged.
Automated and manual monitoring of your engagement in blast, drip, and nurture events is important. It ensures that you do not continue to email messages that are missing the mark and enables you to move drip recipients into the nurturing path at the appropriate time.
Recipients in the nurturing path that show no signs of life should be kicked back to the drip campaign and those in the drip campaign who are without a pulse should be retired so as not to adversely affect your sender reputation.
Email marketing is the most effective way to increase sales, improve service, and keep your customers engaged. Email campaigns are best bolstered through an integrated strategy that crosses channels and meets your constituents where they congregate and in the media they prefer. “The Integrated Email” provides best practices and ideas for developing strategies and deploying email campaigns and initiatives while keeping an eye on revenue attributable to marketing.
Cyndie Shaffstall, founder, Spider Trainers, is a successful entrepreneur and prolific author, with many books, dozens of eBooks, and hundreds of articles to her credit. She is the former founder of ThePowerXChange, editor and publisher of X-Ray Magazine, and the current founder and managing member of Spider Trainers, a managed automated email services provider for companies around the world. Connect with Cyndie on LinkedIn, Twitter, Google+, or join her LinkedIn Group, the Marketing Resource Library for daily links to marketing-critical resources.