Attribution and the 'Mail Moment' in the Multichannel Mix
The verdict? Direct mail is and will remain a vital part of the media mix—because it's an anchor in the consumer's experience and brand consideration mix. As digital gets more clutter, boy that mailbox is looking pretty.
E T Chet Dalzell Author's page Marketing Sustainably: A blog posting questions, opportunities, concerns and observations on sustainability in marketing. Chet Dalzell has 25 years of public relations management and expertise in service to leading brands in consumer, donor, patient and business-to-business markets, and in the field of integrated marketing. He serves on the ANA International ECHO Awards Board of Governors, as an adviser to the Direct Marketing Club of New York, and is senior director, communications and industry relations, with the Digital Advertising Alliance. Chet loves UConn Basketball (men's and women's) and Nebraska Football (that's just men, at this point), too!