Are We Hypocrites on Privacy?
I have been carefully reading the terms and conditions and privacy policies of companies to which I subscribe more often, lately. I am concerned about with whom my data is shared and under what conditions. While I hold my vendors to high standards, have I let our company's standards slip?
With great confidence I can say, "No, I have not," but can you?
After shopping for nearly a year, I recently bought an HTC phone—the unlocked version, which enables me to control which apps are installed and what they share. Though Google is by no means setting the standard for privacy, I feel Google is reluctant to share my information with others and so those are the only third-party apps allowed—no Facebook, no Twitter, no games, no sharing of any kind.
- Is your privacy complete and up to date?
- Do you use your subscriber names ONLY in the way you have described?
- If your company marketing practices have changed, does your policy reflect these changes?
- Are you collecting, or have you collected, information you did not disclose?
- Do others have access to what you proclaimed as private?
- Have you been hacked?
- Has an employee taken your data with them when they left the company?
Some of these answers have the air of intent, while others present you as the victim. But in both cases, it's time to update your policies, and this can present a wonderful, welcomed opportunity for dialog with your subscribers.
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Cyndie Shaffstall, founder, Spider Trainers, is a successful entrepreneur and prolific author, with many books, dozens of eBooks, and hundreds of articles to her credit. She is the former founder of ThePowerXChange, editor and publisher of X-Ray Magazine, and the current founder and managing member of Spider Trainers, a managed automated email services provider for companies around the world. Connect with Cyndie on LinkedIn, Twitter, Google+, or join her LinkedIn Group, the Marketing Resource Library for daily links to marketing-critical resources.