Are We Too Nosy?
Just because we can collect data doesn't mean we should. We should be careful, useful, respectful and protective in our collection and use of both implicit and explicit data.
When I tell people that I am a behavioral marketer—I create campaigns designed to disclose the recipients' behavior and interests—and describe how the process works, they are always shocked to learn how much information can be collected through drip and nurture marketing and website visits. They immediately draw parallels between the NSA, Google, and Spider Trainers or the clients for whom we work. They also swear off ever clicking another link—as if it were that simple.
Is full disclosure in our future? In the same way that website owners must adhere to what is commonly known as the cookie law, will we marketers be required to disclose what we are collecting about our subscribers, how it is used and allow them to opt out without unsubscribing? If we continue on our path of increased surveillance, wasteful collection and irresponsible use, yes, I believe we will.
 Clueful is the Android app. It's also a feature included in the iOS of iPhones.
 A law that started as an E.U. directive, adopted by all E.U. countries in 2011, designed to protect online privacy, by making consumers aware of how information about them is collected and used online, and give them a choice to allow it or not.
Email marketing is the most effective way to increase sales, improve service, and keep your customers engaged. Email campaigns are best bolstered through an integrated strategy that crosses channels and meets your constituents where they congregate and in the media they prefer. “The Integrated Email” provides best practices and ideas for developing strategies and deploying email campaigns and initiatives while keeping an eye on revenue attributable to marketing.
Cyndie Shaffstall, founder, Spider Trainers, is a successful entrepreneur and prolific author, with many books, dozens of eBooks, and hundreds of articles to her credit. She is the former founder of ThePowerXChange, editor and publisher of X-Ray Magazine, and the current founder and managing member of Spider Trainers, a managed automated email services provider for companies around the world. Connect with Cyndie on LinkedIn, Twitter, Google+, or join her LinkedIn Group, the Marketing Resource Library for daily links to marketing-critical resources.