Melissa Campanelli's The View From Here: A Social Media Sweepstakes Platform, From a Traditional Direct Marketer
Perhaps one of the most recognizable names in the traditional direct marketing arena — Publishers Clearing House — is partnering with social media marketing tools provider Wildfire Interactive on a cool platform that enables companies to launch, administer and fulfill social media sweepstakes.
To me, it's another example of traditional and social marketing worlds colliding.
Wildfire Promotion Builder, according to a press release that appeared in my inbox this week, is a "scalable and self-service social media marketing platform that makes it easy for companies and agencies to build online sweepstakes and simultaneously publish them on Facebook fan pages, Twitter and company websites, which are automatically integrated with Facebook Connect."
Promotion Builder has also been integrated into PCH Boost, an application programming interface that automates the legal and fulfillment aspects of running sweepstakes — also known as the unsexy stuff. With PCH Boost, according to the release, "companies can easily offer their customers winnings of up to $100,000 without having to deal with the administration, high costs, legal issues and logistics associated with managing sweepstakes and awarding prize money."
I think this will be a great and useful tool for online marketers who want to launch sweepstakes programs — which have had a rebirth of sorts thanks to social media — with the expertise of a traditional direct marketer.