Michael Della Penna's Conversations: A Marketer's 12-Step Program to Accepting Social Media
Building conversations and relationships is hard, but when it’s done right and with the best of intentions it can be very rewarding. Welcome to the Age of Conversations.
Michael Della Penna is co-founder and executive chairman of the Participatory Marketing Network, an industry association dedicated to helping marketers transition from push and permission marketing to participatory marketing. He's also the founder and CEO of Conversa Marketing, which helps brands build social and email marketing programs. Reach Michael at firstname.lastname@example.org.