7 Quick and Easy SEO Tips for Small Businesses
As you start profiles on different sites, remember to list your business information exactly as it's listed in Google My Business. Doing so will boost your SEO efforts.
4. Get Your Titles, Headers and Meta Description Tags in Order
Titles and headers help Google determine which search terms are relevant for pages throughout your website. For example, if you owned a formalwear shop, then the wedding dress page should have the term "wedding dresses" in the page Title and a variation of that phrase in the <h1> header. The page Title is not visible on the page so you’ll need to view the source code to review your page Titles. The <h1> header is usually the main headline above the page content, and there should only be one, unique <h1> per page.
Like the page Titles, the meta description is also not visible on the page, but it does appear with your website in the search results. You can think of your Title and Meta Description like an advertisement in Google’s search results.
5. Ask Your Customers to Write Reviews
Reviews are helpful for small business SEO especially when they're positive. Always ask your customers if they'll post reviews to your Google My Business page or any other online review sites you've joined.
And really, you should create profiles on as many of these sites as possible. Angie's List, Yelp and TripAdvisor are three of the most popular. Remember to make sure your name, address, and phone number (aka your NAP) on these sites match exactly with your Google My Business profile. As noted above, these citations can make a sizeable impact on your local SEO. Positive reviews can be even more impactful because they can lead to more prospects turning into customers.
6. Mention Your City and State
Boost your local SEO by frequently listing your company's city and state throughout your website. Don't overdo it, but putting this information in your meta tags, your home page <h1> header and throughout your content is helpful.
Phil is Founder and COO of Main Street ROI. Phil leads the company’s operations and is primary creator of Main Street ROI’s marketing training programs. He is an expert in search engine marketing, website analytics, and sales funnel optimization. Phil’s marketing thought leadership has been published on Forbes.com, Inc.com, MSN.com, and many other major business media outlets.
Phil earned his Master of Engineering Management degree from Thayer School of Engineering and Tuck School of Business and his Bachelor of Arts and Bachelor of Engineering degrees from Dartmouth College. While attending Dartmouth, Phil started every game on the varsity football team as the defensive safety.