6 Ways to Use Email Partnerships to Increase Sales
No company offers everything people need to live their life. Test partnering with companies that offer complementary products. This introduces your company to people who are highly targeted. In return, your participation provides reciprocal information.
Monitor all messaging to insure that your partner's communications are consistent with yours. Create an agreement that includes limits and the ability to verify accuracy in the information exchange. Choose partners carefully because you don't want to provide your customer information to a potential competitor.