6 SEO Trends in Small Business
The basic tenants of a solid SEO strategy have not massively changed from year to year, but Google continues to adjust its algorithms to keep pace with how consumers interact with the Internet.
If one theme has emerged so far in 2016, it's that SEO is changing — perhaps more rapidly than usual — to keep up with the rising importance of smartphones, smart watches and mobile technology on the whole. Business owners who fail to adapt their SEO strategies accordingly risk being invisible to potential customers.
That said, I've listed six of the most current trends in SEO that all small business owners should be aware of. Keep in mind that most of yesterday's truths about SEO still hold water today. Now, business owners must simply do more to avoid being left in the virtual dust.
1. Keyword Usage in SEO Is Evolving
Not long ago, keyword usage could make or break your SEO strategy. That's because most people conducted Web searches by typing keywords into Google, and optimizing your landing pages with these keyword terms was a simple way to improve your ranking for these queries.
Fast forward to today, and it's clear the game has changed. Rather than type specific keywords into search engines, more and more people are searching the Web by speaking into their smartphones and watches. Voice recognition apps such as Apple's Siri were novelties when the technology first launched — the apps were more amusing than efficient — but now these apps have improved to the point of being just as functional as traditional Web searches. Now, instead of someone typing "Mexican food Seattle" into a browser window, an equally likely Google query will be spoken: "Find a Mexican food restaurant near Prospect Park Brooklyn."
Phil is Founder and COO of Main Street ROI. Phil leads the company’s operations and is primary creator of Main Street ROI’s marketing training programs. He is an expert in search engine marketing, website analytics, and sales funnel optimization. Phil’s marketing thought leadership has been published on Forbes.com, Inc.com, MSN.com, and many other major business media outlets.
Phil earned his Master of Engineering Management degree from Thayer School of Engineering and Tuck School of Business and his Bachelor of Arts and Bachelor of Engineering degrees from Dartmouth College. While attending Dartmouth, Phil started every game on the varsity football team as the defensive safety.