The 6 Best Direct Mail Teasers of 2016
4. Met Life
I’m not sure which I like better about the front of this 6”x9” envelope. The giant “$0” is impossible to miss. But the crisp, short statement works so well: “No down payments … Ever.” No wiggle room there. None.
5. Sierra Club
Speaking of making a point with minimal copy, you can’t get much more concise than “BUZZ KILL” in a distressed typeface. Paired with a photo of a dead bee, it’s a good way to introduce people to the collapse of bee populations due to pesticides. Many of the variations of this fundraising direct mail package include a packet of free seeds for attracting pollinators.
6. Sirius XM
“You served for us. Now it’s our time to serve you,” this teaser says. And inside, the letter is from the company’s VP & GM Operations, John Archer. He also happens to be a Navy Reserve Captain.
He offers an impressive 25% lifetime discount on the service to his fellow veterans. I’d love to see more segmentation like this, mail that explicitly honors our service members.
So, those are some of my top picks. How about you? What teasers rock your world (or your customers), even if they’re a few years old? Please, let’s talk about it in the comments below!