Harry Potter and the Winning Marketing Strategy
And once you’ve rolled out the rebrand, yell it from the rooftops — recognition is key.
Think outside the box — you might just see what no one else has.
Don't shy away from a little humor either 🙂
Something about the creative not working? Try a bold design change.
Personalization is a powerful tool ... but don't take it too far.
NEVER underestimate the importance of tracking!
Stay fascinated, keep asking questions, keep looking for the next great tool!
Finally, perhaps most importantly ... you don't get rid of the Banding Banshee by smiling at her.
With that, I trust you'll all go off and make magic with your mailings and potions with your prestitials! I'm off to Hogwarts and hope you have a very Harry Labor Day as well!
Mischief Marketing Managed.