Harry Potter and the Winning Marketing Strategy
I solemnly swear I am up to no good …
A fab phrase for activating a magical, omniscient map … not so great if you’re talking about your marketing.
Here’s the deal: I’m FINALLY going to the Wizarding World of Harry Potter this week! That means I’ve got my mind on Harry Potter and Harry Potter on my mind. (“But Dani,” says everyone who has ever met me, “That’s just like, business as usual for you.” “Fight me,” I say.)
Anyway, to commemorate the occasion, I thought I’d spin a little Harry into my post this week. Those of us who grew up with the series are always eager to tell anyone who will listen about the impact it had on our lives, about the imagination it inspired and the lessons it taught. But did you know that Harry Potter can even teach us a thing or two about our marketing campaigns?
Here are some of the key takeaways we can learn from the Hogwarts School of Marketing and Advertising. (PS, I need to give a shoutout to colleague and fellow HP-phile Alexis Henderson for helping me compile this list.)
Whether it’s direct mail or email, don’t flood the mailbox.
Good copy is key. The right words in the right order can make the feather float.
Experiment! Not every idea will be a winner …
… but eventually you will cough up the gold.
If you’re really stuck, though, there’s no shame in turning back to tried and true methods
After all, one reader’s old sock could be another reader’s treasure.
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