5 Tips to Create SMS Messages That Convert
2. A clear call to action is mandatory. As a consumer, if you just broke through all the clutter to tell me something, you better not be delivering more noise. Make sure your messaging is clear and your recipients know exactly what action you want them to take. I’ve seen too many text messages trying to share too much info. Keep it brief. Keep it simple. Keep it clear.
3. Focus on driving customer lifetime value, not one-off engagements. SMS should be a part of your overall contact strategy. Like I said earlier, it shouldn’t be used the way you use email or push notifications. BUT, it should complement those forms of messaging. If you just try to send one-off messages vs. creating a contact strategy with SMS, you’ll be limiting just how successful you can be with SMS.
4. Know your crowd. Speak their language. When using SMS, you have limited characters to work with. Understand how consumers text, the language they use and use that to your advantage when composing your messages. If you’re too proper, it won’t come as natural for your consumer to engage. You language should fit within the text messaging environment.
5. Not everyone sleeps till 10 a.m. Oh wait, is that just me on the weekends? Not only is your call to action important, but the time at which you send your messages can be critical. Understand your customers' time of day when delivering messages and always respect their time and time zone. I’d say never send before 8 a.m. (questionably, 9 a.m.) and never later than 6 or 7 p.m. Now, depending on your situation, it may warrant an earlier time or a later time. If I’m getting a flight reminder for a 6 a.m. flight, I better get that reminder with enough time in advance.