5 Shades of Pop-Up Email Acquisition
For most of us, we have a methodical approach to building a marketing campaign and I think this same approach can be used as a plan for growing your list:
- Define a measurable goal
- Choose tools you will use for measuring success/failure of the effort
- Outline with metrics are important to showing success/failure
- Define A/B testing points
- Analyze results
If you've had success with a particular product, please share your experience in the comments below. I'm always eager to learn about new products that can make me a better marketer—as I'm sure this blog's readers are as well.
Email marketing is the most effective way to increase sales, improve service, and keep your customers engaged. Email campaigns are best bolstered through an integrated strategy that crosses channels and meets your constituents where they congregate and in the media they prefer. “The Integrated Email” provides best practices and ideas for developing strategies and deploying email campaigns and initiatives while keeping an eye on revenue attributable to marketing.
Cyndie Shaffstall, founder, Spider Trainers, is a successful entrepreneur and prolific author, with many books, dozens of eBooks, and hundreds of articles to her credit. She is the former founder of ThePowerXChange, editor and publisher of X-Ray Magazine, and the current founder and managing member of Spider Trainers, a managed automated email services provider for companies around the world. Connect with Cyndie on LinkedIn, Twitter, Google+, or join her LinkedIn Group, the Marketing Resource Library for daily links to marketing-critical resources.