4 Things Mobile Users Need
With the speed at which mobile technology and innovation is occurring these days, it's almost impossible to keep up.
With more and more consumers adopting smartphones or tablets and relying on them in everyday shopping decisions, it's put them in the driver's seat. As a business owner, it's your job to keep up.
The best way to keep up with mobile consumers is to understand their needs.
I've been thinking a lot lately about an interview I had with Brad Frost, a thought leader in the responsive design community. He broke down what is essentially the mobile hierarchy of needs.
He used the pictured pyramid to discuss a mobile user's needs as it relates to a mobile website; however, I believe these needs apply to more than just mobile Web …
In fact, I think these four needs are key to business success when integrating mobile into the business.
At the foundation of the pyramid, you have Access. As Frost will tell you, this means giving the users what they want. When we're talking about mobile Web, this essentially means giving them the info they are looking for. If they came to your site for tips on cooking the perfect steak … they should be able to find that.
As for overall mobile strategy, you need to consider what your mobile customer needs. Can you give them access to tools that will help them in their lives? Can you give access to specials or coupons while they are on the go?
Access is the first and most important component of success with mobile.
As Frost mentioned in our conversation, interaction usually results in navigation as it pertains to your mobile website.
Simply, can the user get around your site to accomplish the desired result?