4 Methods of Maximizing and Monetizing Mobile Marketing Efforts
Paid apps could be a great way to add ancillary revenues to your business and free apps could be used for collecting important data (leads), which can be used for cross-selling. Some businesses even obtain revenues through ads that are built in the app from sponsorship partners.
Whichever business model you choose, you still have to decide what your app will feature. Typically, content is king. For instance if you're a financial publisher, you may consider having an app that has stocks alerts and ideas, technical analysis, commentary and actionable data that your end-user (investors) would find beneficial. Know your audience and decide what kind of content is "app worthy."
Then, of course, you need to market and distribute your app for increased visibility. You can promote your app though affiliate and joint venture emails, press releases, content marketing, online classifieds, and guerilla marketing in related forums and message boards. You can also include your app in various marketplaces including: Play/Apps Store (Droid and iPhone), BlackBerry Appworld, Apple Apps Store/iTunes, and Amazon Appstore for Android.
Of course, fees and commissions vary, but some are more cost-effective than you think. Here's a great article with more information: "App Store Fees, Percentages and Payouts: What Developers Need to Know." I also found a free service worth checking out called Freeappalert.com as an alternate distribution channel for your app.
You've seen 'em, those little square bar codes on just about everything these days. But not everyone is using them properly and not every business needs them. QR Codes, used the right way, can be a great way to take offline marketing leads online. For instance, consider putting these little guys on your business cards, collateral material, fulfillment kits, promotional fliers, press kits, brochures and other printed materials. Why? It's a way for a consumer to "scan" the barcode and be redirected to your sign up/"squeeze page" or promotional webpage to provide further information and, more importantly, collect valuable data on them so you can follow up accordingly.
Often referred to as the "marketing maven" by industry peers, Wendy Montes de Oca, MBA has nearly 20 years of experience in marketing, media, and publishing with expertise in multichannel, direct response, and Web marketing. Wendy has generated more than $150 million in total revenues for Fortune 500 companies, top publishers, consulting clients, and her own firm, Precision Marketing and Media, LLC. She is the creator of the groundbreaking SONAR Content Distribution Model and author of the best-selling book Content Is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz [Que Publishing, Paperback].