4 Methods of Maximizing and Monetizing Mobile Marketing Efforts
A recent study by Google showed nearly 75 percent of consumers surveyed said they want to see mobile-friendly sites. And if you're site isn't one of them, you may be losing leads and sales.
The fact that we're a nation that is on-the-go and pretty much living on our smartphones or tablets means that your website should be adapted to these mediums to help monetize your business.
It also means that thinking about mobile marketing and how to incorporate various forms of that into your marketing strategy should be high on your list for 2013.
There are certain "must-haves" that consumers noted they are looking for in a mobile-friendly website. Such features include:
1. Being fast. This means having a site that loads in around five seconds or less.
2. Being user-friendly. Having large buttons, easy search capabilities, limited scrolling or pinching are key, based on consumer feedback. Something to consider is having responsive templates that adjust accordingly based on the user's device, albeit template, desktop or mobile phone. It's also important to have quick access to company information, such as easy-to-find business directions, contact numbers, product and purchasing information. Even better, consider adding a "click to call" access button to contact a customer service rep to take an order via the phone, as well as an option for users to visit a non-mobile site.
3. Being social. To continue bonding and viral marketing, don't forget links to your business' social media profile page.
If you're a smaller business that may not have the staff or resources to include these features into your website, there are some free and trial mobile conversion websites worth checking out. These include: http://www.ginwiz.com, http://www.dudamobile.com/ and http://www.mobilizetoday.com.
The App Attack
If you're pondering if your business "app worthy" or how you can leverage apps for additional sales or leads, here's some food for thought …
Often referred to as the "marketing maven" by industry peers, Wendy Montes de Oca, MBA has nearly 20 years of experience in marketing, media, and publishing with expertise in multichannel, direct response, and Web marketing. Wendy has generated more than $150 million in total revenues for Fortune 500 companies, top publishers, consulting clients, and her own firm, Precision Marketing and Media, LLC. She is the creator of the groundbreaking SONAR Content Distribution Model and author of the best-selling book Content Is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz [Que Publishing, Paperback].