4 Great Direct Mail Welcome Ideas
But the highlight to me are the images – of refugees, food, and dolphins – that appear on many of the even-numbered pages. They’re a great reminder to the reader of the quality photography that helps the Times tells its stories on paper and online.
3. Talk About Security
Think of how data and identity security are constantly in the news. You need to make your new customer feel safe. So it makes sense not only to take precautions, but tell your customers what you’re doing to keep them and their information secure.
American Express onboards new cardholders with yes, another booklet. Here, it includes fraud alert protection in a rundown of features that are available in its app.
4. Take Further Action
How about another purchase? This is the perfect opportunity to cross-sell or upsell other products or related services as well.
For non-profits, the direct mail welcome is a great time to really energize new donors when they’re most engaged and enthusiastic. The National Audubon Society, in its documentation, presents new members with an action plan “so that you can make the most of your ongoing membership.” Among the checked items: volunteering at an Audubon center, participating in citizen science programs, or making another donation.
You have nothing to lose by letting a new customer feel good about their decision, and spending their money with you.
By starting with a good welcome, you can help create a good experience for them, build a foundation for their future loyalty, and establish your brand at the same time.