3 Ways to Waste Time on LinkedIn, but Feel Good About It
No. 2: Comment Frequently on Group Discussions and Prospects' Updates
You can't throw a cat without hitting an expert espousing this time-wasting tip. Let the truth finally be told. Participation on LinkedIn is the cost of entry. Learning how to apply social media copywriting is the force multiplier.
Success depends less on how frequently you update your profile status, how often you participate in Group discussions or what you say. You'll get more responses (and leads) by investing time in structuring words to be provocative.
Instead of wasting time patting people on the back, disagree once in a while. Invent ways to make potential buyers curious about your ability to solve a problem, remedy a pain or fast-track a goal.
Don't get caught up in the popular nonsense: show you're human, give-give-give before you get and (my personal favorite) tell a good story. As with any relationship in life, having personality and being interesting is the entry fee. It's essential. Makes sure you know how to write social media posts so they provoke a response.
The key to turning LinkedIn interactions into business leads is following a social media copywriting process.
At the highest level, this process involves:
- Getting to the point immediately.
- Having something honestly new (and useful) to say.
- Not saying too much too fast. Being a little mysterious.
No. 3: Connect With Prospects
Perhaps the most dangerous tip is connecting with prospects you don't know. Again, self-appointed gurus are the problem, not the good people (you) using LinkedIn.
Have you ever been banned by LinkedIn for requesting connections with prospects you don't know? Know anyone who has?
Being temporarily banned by LinkedIn for this practice is very common. Yet we never read anything about it or hear anyone talking about this problem at conferences.