3 Ways to Waste Time on LinkedIn, but Feel Good About It
Ever feel like beating down all those bad tips for LinkedIn that we've had enough of? You know, the tips and tricks that give us a week's worth of satisfaction—followed by that sinking feeling. "Ugh ... why did I invest any time in that?!" Well, today is your day to call out those time-wasters and discover what to do instead.
No. 1: Share Quality Content Focused on Providing Value
"I have seen little (okay, I'm exaggerating) to no success using LinkedIn," John Reeb of the Colorado Leadership Institute told me.
"I have tried to add value to anyone who reads what I post ... so that they gain some kind of expertise or learning that helps them in their day-to-day work... yet I've receive virtually no feedback nor any sales from it," Mr. Reeb told me in a candid LinkedIn exchange.
LinkedIn gurus claim being seen as an expert in your field is the killer strategy. But it's not. It's the reward for having an effective approach.
We've been told "share and they will come." But merely sharing valuable content on LinkedIn won't help you find clients. Instead, start bold, truthful discussions in LinkedIn Groups. Post updates on issues that competitors wouldn't dare go near.
Give potential buyers a reason to listen to you, to care about your words-to pay attention to you. Tell the truths your competitors don't want told. Tell the truths you're a little scared to tell!
Ask yourself what shocking truth can you reveal that:
- Gives insight on an idea customers never heard before.
- Busts a myth your clients have been told is true—that isn't!
- Confirms their suspicion that some sellers are telling "white lies."
Successful social selling often means helping prospects believe in a new, more useful point-of-view-in a way they can act on. That's where your lead generation offer plugs in. In fact, what to post on LinkedIn updates isn't nearly as important as how you post.