3 Ways to Introduce Augmented Reality in Your Direct Mail
3. Make It Fun
Most toy catalogs are already pretty cool, but Toys “R” Us did something interesting with its 2015 Christmas catalog: it tied in AR to a game.
First, kids (and their parents) had to download an app. Then, they had to open it and scan wherever they found a gold coin featuring Geoffrey (the store’s mascot) to win prizes, as explained by this page.
AR really has a lot of potential to make a big difference in how some brands use direct mail and print. It’s important to remember though, that even with a 2 percent USPS discount for using an “enhanced” or interactive form of AR in 2016, you still have to understand what your audience needs before you get started. Like any other direct mail campaign, you’ll also have to have a clear goal for your campaign, a smart design in both technologies, and a precise call to action.