3 Ways to Avoid Costly SEO Mistakes
2. Revisit the Best Practices for On-page SEO and Follow Them — On-page SEO tactics have been much-maligned and denigrated in recent years; however, best practice still puts Titles and Descriptions high on the list of simple must-dos. As Google continues to wage war against duplicate content, unique content becomes more important, and the Title and Description are a clear signal that a page is unique. If you do not create a unique Title and Description for every page, you are courting disaster. Screen for duplicate content and root it out before the Google Panda slaps you down.
By the way, it goes without saying that errors of omission can be avoided by keeping current on what are the current points of emphasis in search. Unique, high-quality content is the currency for top rankings. So focus on good-quality content, and you will not be making a mistake.
3. Don’t Buy Links — Although this admonition is part of the best practices, it is important enough to highlight on its own. Buying links is a mistake in two directions. First, you are wasting your money on the purchase, and second they are a mistake that can be easily avoided. Also, neat little reciprocal link exchanges can be problematic, too. Beware of any scheme that creates links unnaturally or in great numbers in a brief span of time. Link growth velocity is quite easy for search engines to measure and once caught, rapid growth will be punished.
Bonus: Get Your Site Audited — Periodically have your site reviewed and your SEO practices audited by an outside SEO professional. Even if your team is on top of what has to be done, it is very easy to get too close and miss a potential pitfall. It is well worth the fees, even if the yield is simply peace of mind.
The purpose of this blog is to provide insights and tips for how to use search profitably. It will cut through the volumes of information that threaten to overwhelm the busy marketer and will focus on what is truly important for making search work.