3 Steps to an Effective LinkedIn Profile for Sales Reps
Tired of getting so few leads from your LinkedIn profile, investing in LinkedIn Sales Navigator or needing to generate leads with email faster? You'll need more than a pretty photo on your profile. You need a summary section that creates urges in prospects—provoking them to connect, email or call.
Make sure prospects viewing your LinkedIn profile take an action and are producing leads for you. But first, ne sure your or your team's profile is structured to:
- Create an urge for what customers' want most in the Headline space;
- Spark buyers' curiosity about what you can do for them in the Summary;
- Direct that curiosity—give them an irresistible reason to act.
These steps are the low-hanging fruit. Don't just know them, do them. Every word, video, Powerpoint, PDF whitepaper and link on your profile can help buyers develop an irresistible urge to solve their problems or reach a goal—through you. But only if you take a minute to design it to. The best place to start is your Professional Headline.
Fire up your browser. Compare your profile against the checklist below. Check off each one as you implement these proven, effective steps.
STEP 1: Create an Urge to Read via Your Headline
Like it or not, headlines control our world. If you're not getting to the point and sparking curiosity in a matter of seconds you're not going anywhere. Just like an effective cold call or elevator pitch.
Use your profile's Professional Headline space to display information that creates an urge to discover whatever is most important to them. Don't list your title or job position. Make sure your professional headline presents:
- what you do,
- who you do it for and, if possible, and
- elude to how you do it that creates distinction.
If possible, hint at why buyers should choose you. Make your why clear but not totally complete. Leave off the details. This creates an urge to scroll down to the next section: Your profile's Summary.