3 Social Selling Tactics That No Longer Work in Q4
Interpersonal communications genius Dale Carnegie (How to Win Friends and Influence People) gave us most of what's needed to succeed — decades ago. He did not give us LinkedIn. He gave us far more. Carnegie gave us the communications know-how to exploit LinkedIn!
Like David Ogilvy did, Carnegie's ideas are geared around attracting customers to the idea of talking to us.
Do you believe sharing valuable content is what you/your team needs to do—to be effective on LinkedIn or other social platforms? It's not your fault, but you're wrong again.
Today's most effective digital sellers know. How and when you share information drives behavior. And behavior creates leads. Knowing how to write social media posts is mostly about good B-to-B copywriting.
What do you think?