3 Proven Ways to Sabotage a LinkedIn Prospecting Strategy
Remember: Your goal is not to book a meeting when making first contact. Using InMail? Standard email? Connecting on LinkedIn? Be warned: Asking for what you want, right away, usually fails.
As a rule of thumb, any time a B2B seller begins a prospecting cadence with an attempt to get an appointment, they are being rejected by 90—97 percent of perfectly good prospects.
Because most of your targets are not yet realizing they need a meeting. They are going to buy something similar to your solution within two years — but not from you. All because you rushed the meeting. You didn't give prospects the chance to understand why they need to talk with you — and decide (for themselves) when.
Instead, get invited into the discussion first. Help the buyer understand why they want the appointment. Attract the potential buyer to ask YOU for the meeting, demo or face-to-face. Get invited to discuss a challenge, fear or goal your prospect has.