3 LinkedIn Profile Tips for Sales Professionals You Haven't Heard Before
The Web can be an unreliable place to get sales tips. Most advice we "Google" doesn't work. LinkedIn profile tips are no exception. Most advice focuses on superficial face-lifts. Want to get more appointments, faster, using a LinkedIn profile? Follow these three tips:
Make your profile:
- earn attention
- spark curiosity
- earn a response
Here's how to get it done in three simple steps.
No. 1: Convince Prospects to Read Your Summary
The job of your professional headline is to create curiosity about your Summary section. Use the headline to:
- get found by prospects searching for you
- connect with buyers forcefully, clearly
- present an irresistible reason to read the Summary section
Avoid listing your professional title in this space. Be sure to use words or phrases that your target buyer would use. For example, if you sell copywriting services to natural health marketers say so, like David Tomen of Swift Current Marketing does on his professional headline.
Also, appeal to the deepest desire of your buyer. Help buyers become curious about your ability to put out a fire, scratch a bothersome itch, solve a problem or help them fast-track a goal. As David Tomen says, "I help natural health marketers get as many customers as you can handle." It's no wonder a natural health marketer would want to read more about David's qualifications! He sparks curiosity with this approach. You can learn more about how David improved his profile in this LinkedIn profile tutorial.
No. 2: Chunk Your Summary Section
Nothing sells you better than simplicity and brevity. This creates distinction. In a world filled with people positioning themselves with adverbs and adjectives you'll stand out. Also, create easily-scanned "chunks" or sections for your prospect to scan.
Write these sections with headlines. Make each headline appeal to what your prospect really wants to know in most cases.