3 Essential Questions to Ask Social Media Candidates for Hire
I admit these questions are strange. But if you need leads these are THE questions to ask social media candidates. Because social media is a sales tool that will filter leads, you need to hire people or agencies who define success as sales, not just engagement.
So, without further ado, here are three "must ask" questions to aim at would-be social marking managers or agency reps—straight from a guy who generated a 400 percent increase in leads in 90 days for call tracking provider, LogMyCalls.
- What questions do you have of ME?
- Give me 10 blog post titles you would write about us, right now, please.
- How will you track your success as a social/content marketer?
McKay Allen of LogMyCalls.com is a one-man social media lead generation powerhouse. So I asked him: How can folks hire someone as good as he is? How can an employer lower the risk of hiring an unproductive resource?
Here are more details on the questions he shared with me, raw and unfiltered.
No. 1: What Questions Do You Have of ME?
This one can really throw social media candidates. They'll either swing and miss, or hit a home run. Point being, good candidates will ask you questions that reveal how they think. Bad ones won't.
Asking questions of you also shows how they would act if you employed them.
"I want them to ask me questions about our lead generation strategy, and how our blog fits into our lead generation strategy," says Allen.
"When we hire new content marketing people here at LogMyCalls, I want to hear these types of questions ... they should ask, 'How many leads does LogMyCalls generate each week from the blog? How many leads do you want to generate each week from the blog?'"
Allen says these kinds of questions demonstrate how a candidate, "truly views a blog as more than a place to write stuff. It is a tool to generate leads."