3 Common Direct Mail Questions and Answers
3. How Long Will My Mail Take to Deliver?
Since the post office has made so many changes over the last two years we have seen drastic changes in delivery times.
The worst recorded times were last spring. At that time, the post office really stepped up to the plate, admitted a problem and took measures to fix delivery times.
On average, the delivery times we are seeing for letter size mail are: First Class Mail to the other side of the country in five to seven days, Standard Mail in seven to 15 days. This can vary depending on the amount of mail at each post office along the way.
The closer the recipient is to the origin post office, the faster they will get the mail. In many cases, in order to speed up delivery of standard mail we will drop ship the mail to a post office closer to recipients. The cost of the shipment is usually offset by the postal savings when submitting mail to a local SCF (Sectional Center Facility).
Direct mail is a great way to reach recipients — even millennials like to get mail. Using the information we have discussed you can create direct mail that is cost effective and will contribute towards your ROI.
The three key factors that you must plan for in direct mail are the list, creative and call to action. Taking the time to create a formal marketing plan that includes direct mail is vital to your response rate. Do not send out direct mail without a plan, a way to track it and how you will follow up. Do you have a great direct mail story? I would love to hear it!
A blog about Direct Mail Marketing, tips, tricks and what not to do.Summer Gould is President of Eye/Comm Inc. Summer has spent her 27 year career helping clients achieve better marketing results. She has served as a panel speaker for the Association of Marketing Service Providers conferences. She is active in several industry organizations and she is a board member for Printing Industries Association San Diego, as well as a board member for Mailing Systems Management Association of San Diego. You can find her at Eye/Comm Inc’s website: eyecomm.org, email: firstname.lastname@example.org, on LinkedIn, or on Twitter @sumgould.