3 of the Best Subject Lines I've Found
At least half of your success depends on a willingness to try something different, or a little weird.
3. "Worth a discussion?"
This technique can be super effective because it’s direct. Many of my students feel an urge to not be so mysterious. Well, this is for you. Because it balances being direct with a mental trigger.
It helps readers wonder, “Is what worth a discussion?”
It sparks curiosity. That's your subject line's only job.
The only downside to this effective subject line is how it:
- requires you to write a message that is both direct and a little bit mysterious (inducing questions)
- relies on a "yes/no" answer (earning a “no” gets you deleted ... although this is also a plus as it qualifies yeses)
- usually works with messages that are near-term (pain/goal) focused (generate yeses only from immediate-term buyers ... people who know they're buyers right now)
All of that said, it's a handy subject line that works with many of my clients. Me too!
Do you have any subject lines that are working lately?