Swiping Left on Early Morning Emails
I confess ... I have a bit of a problem. See, my iPhone is my alarm clock, which means it's the first thing I grab in the morning, often before I grab my glasses (and I am near-sighted with an astigmatism, so this is kind of a problem).
And what do I do after I turn the alarm off? Glance at my home screen to see if there are email notifications I can clear out, because seeing something like this will make me break out into hives:
This reminds me of a cute little stat card from Emma that I picked up at a conference. Titled, "18 Email Stats to Know, Love, and Quote at Parties," it had the following stat from online marketing firm Ezanga:
"58% of adults check email first thing in the morning."
Following the stat was this tip: "Try sending your emails early in the day — you might see an uptick in opens."
But here's the twist: I'm swiping left on about 90 percent of the new messages in my inbox after giving each sender and subject line a few seconds of attention between 6:30-7:00 am.
The remaining 10 percent are left to be read at a later time, also known as "after my first cup of coffee."
Now, perhaps I'm an anomaly and marketers can all breathe a collective sigh of relief. Or maybe I'm not. I wake up to anywhere from 6-20 emails in my inbox each morning, and I know that if I don't weed out of the inbox early, those numbers are going to climb between feeding my cat breakfast at 6:45 am and walking into the office at 8:00 am.
By that point, I'm also dealing with my work inbox, which can have anywhere from 12-30 new emails each day (more on a Monday following the weekend), and at that point I'm ready to plunk my phone into the office coffee pot, sever the power plug for my computer, and find a small cabin in the Adirondack Mountains to spend the rest of my days.