2012 DMA ECHO Green Marketing Award Goes to: Vestas
The judges welcomed seeing 1:1 communication, effective personalized used of social media, magazine wraps, banner ads, and successful delivery of brand interaction among C-suite executives—always a tough challenge. On the sustainability front, judges welcomed use of existing communications channels—magazines already subscribed to, social media networks where professional profiles already are present—to provide messaging, using little in the way of new production materials to convey relevant information. Overall, the campaign focused on energy use, so what better way to reach executives efficiently.
Global, integrated print & digital, b-to-b ... congratulations to Vestas Wind Systems and Vertic!
This Year's DMA International ECHO Green Marketing Award Winner (see page 14):