14 Quick Takeaways From #IMV16, ICYMI
We've already arrived in August, and this has been one busy whirlwind of a summer. Between major elections, summer vacations and Pokemon catching, we've all had our hands full. Personally, I can't focus on anything for longer than an hour until I finally get my hands on a Jigglypuff. (Millennials, amirite guys?)
Point being, it's entirely possible you missed out on some quality, free marketing education. You might remember I wrote a little about the Integrated Marketing Virtual Conference, an event near and dear to my heart, in a post a few weeks ago. The virtual conference in all its expert marketing glory was live on June 23, and now you can access it on demand whenever your schedule clears up until September 27.
In the meantime, I took to the Tweets and compiled some of the best little nuggets of integrated marketing goodness that show attendees took from the numerous sessions and resources offered throughout the day. Ready for some lightning round takeaways and tips? Here goes!
- Be more responsive than customers expect to create a great customer experience. -Jay Baer #imv2016 #IMV16 — Melyssa, ABC (@melyssa57) June 23, 2016
- Hug Your Haters! 1/3 of customer complaints are never answered. #IMV16 @TargetMktg — Kendra Morton (@KendraAtAllCom) June 23, 2016
- A great #customerexperience = exceeding customer expectations. #IMV16 @jaybaer — Polaris Direct (@PolarisDirect) June 23, 2016
- Kicking off #imv16 by learning about organization haters. Need to answer every complaint in every channel, every time to + customer advocacy — KathyDanielsPearman (@kathyldaniels) June 23, 2016
- Most customer complaints on social media go unanswered. "Blow their minds and win their hearts" #HugYourHaters @jayBaer #IMV16 #IMV16 — Dani (@danidoll11) June 23, 2016
- 80% of Americans trust online reviews as much as personal recommendations, via @jaybaer #IMV16 — Daniel Burstein (@DanielBurstein) June 23, 2016
- Avg time it takes for a company to reply to complaints on #socialmedia is 5 hrs, but users expect 1 @jaybaer #IMV16 — Sales&Marketing Adv (@SalesMktgAdv) June 23, 2016
- "Customer service is a spectator sport" ... so follow @jaybaer's rule and don't feed the #trolls #IMV16 – Nancy Simeone (@100indecisions) June 23, 2016
- [#digitalmarketing] Answering a complaint online can increase customer advocacy by 25%. #IMV16 – Cyfer Solutions (@cyfersolutions) June 23, 2016
- Solid #marketing intel with @DanielBurstein from @MECLABS. Finding the gaps and exploiting the heck outta them! #IMV16 #IMV16 – Mary Rose Maguire (@MRMaguire) June 23, 2016
- Great information about bridging the gap between #marketing and customer expectations in #IMV16. – Kimberly Weitkamp (@k_weitkamp) June 23, 2016
- According to @annebot at #IMV16, most people start scrolling on mobile before the page loads. – mobilefomo (@mobilefomo) June 23, 2016
- Speed is king when it comes to mobile; if you put in the time, you will reap the rewards. -@annebot #IMV16 – WearableFOMO (@WearableFOMO) June 23, 2016
- Your content needs to DRIVE customer experiences to truly be successful (and with that comes so much more!) #IMV16 – Sass Marketing (@Sass_Marketing) June 23, 2016
There you have it, a fresh sampling of marketing granola, perfect for the pro on the go. And hey, when you have an hour or two of downtime from hunting that Geodude or counting how many Pokemon references the media can make in a week (Spoiler: don't bother, the limit does not exist), you can check out the full show and all its sessions for yourself.
The agenda is full of more than a dozen webinars covering all the marketing topics on your mind in 2016, led by cream of the crop experts. There's also a fully stocked virtual exhibit hall and resource center, where you'll find tons of free resources you can download for immediate use.
Go on and have a little click. Totally worth it, I promise you. Let me know if you check it out, or tweet your takeaways with the #IMV16 hashtag to add to the growing pile.
Till next time!