11 Rules For Mobile Marketing Success
- Use a clear call to action. Most failed campaigns bury the CTA.
- Limit their options. Focus on your ONE objective then go from there.
- Don't make consumers jump through hoops. Does it take five steps to receive the value? Don't do that. Deliver value immediately.
7. Identify how you'll measure success. Again, a frequent mistake. You'll never know if you were successful unless you have a base for success. Is it opt-ins, sales, scans, etc.? You get the point.
There is no way to tell where you're going if you don't know where you've been. Establish criteria for success and monitor them during and after your campaign.
8. Deliver value to your customers: They are taking the time to engage with you on the most personal device they own. Make it worth their while.
9. Mobile won't save your business: Mobile is just a piece of the puzzle. When viewed as a channel on its own, you'll likely fail. Look at is a part of the whole and you'll be in a position for success.
10. Look for ways to enhance offline experiences: Mobile places super nicely with other channels. In fact, mobile is one of the most dependent and complementary channels at the same time. Think about how mobile can give legs to your other programs.
Mobile offers an opportunity to take offline, once non-interactive experiences, online with a chance to extend the conversation.
11. Think mobile first: "Mobile first" is a hot topic right now around designing sites that are responsive toward a user's device and intent. Mobile first goes beyond just your site to all of your points of engagement between you and a customer.
This is unfortunately hard for organizations that are uber-traditional. For those in that boat, I recommend asking yourself when planning any initiative, "What happens if they experience this program from their phone? What does that look like?" Figure it out and accommodate the mobile user.