10 Most Fascinating People in B2B Marketing From 2017
Joachim Bartels has brilliantly come up with an answer to the question asked by many: What am I going to do as my career tops out? After a 28-year stint at D&B, Joe went about launching a trade association, the Business Information Industry Association, which not only keeps him busy and pays his expenses, but also fills a gaping need among business information professionals for up-to-date worldwide news and advocacy in fast-changing areas like blockchain, mobile payment systems, data privacy and security. BIIA’s most recent conference in Bangkok was a sellout. I’m proud to serve on the BIIA board.
Alejandro Antonini runs the tech consulting company MarketingFox, which bravely tackles one of the messiest spots you’ll find in any B2B company: marketing operations. Earlier in his career, Alex was a beta user for Marketo and Eloqua, and fell in love with marketing automation. Now VCs frequently send him in to companies to clean things up before a sale. Quotable quote: “Process is everything.” This guy knows his stuff.
Pam Didner is on a mission to remind B2B marketers that content must be planned and executed with a global market in mind. This seems so obvious, but how many content marketers are actually thinking this way? We all need to be reading Pam’s book Global Content Marketing. “The Internet has no borders,” she says. So true.
Lucky me, to have such fascinating people in my life. Happy 2018 to all.
Ruth P. Stevens consults on customer acquisition and retention, and teaches marketing at companies and business schools around the world. She is past chair of the DMA Business-to-Business Council, and past president of the Direct Marketing Club of New York. Ruth was named one of the 100 Most Influential People in Business Marketing by Crain's BtoB magazine, and one of 20 Women to Watch by the Sales Lead Management Association. She is the author of Maximizing Lead Generation: The Complete Guide for B2B Marketers, and Trade Show and Event Marketing. Ruth serves as a director of Edmund Optics, Inc. She has held senior marketing positions at Time Warner, Ziff-Davis, and IBM and holds an MBA from Columbia University.