This is a special "Truth, Lies and Marketing" podcast with Nicole Delma, Chief Data Officer of RCRD LBL. She was originally slated to be part of the regularly scheduled programming for Direct Marketing Day @ Your Desk. However, she got called away on unexpected travel. So now, she's joining us for a few minutes on this podcast. She'll explain her views on what's happening in direct marketing and how, given all the change in the industry, marketers can best surround today's prospects and customers.