There's a smart home revolution coming. New appliances are firmly entrenched in the Internet of Things, and promise a thousand ways to make consumer's lives more convenient, safe and rewarding. And marketers stand to benefit from this revolution, too. Smart packaging that interacts with these appliances can give brands a customer service channel directly into customer's homes, and that has the potential to remake the CPG brand experience and buying journey.
In this episode, Thorin talks to Cory Francer of Package Printing and Rob Stott of Dealerscope and CT.Lab Global Media about how smart homes, smart appliances and smart packaging could change the game for consumer packaged goods brands, and how some maketers are already taking advantage of it.