Latane Conant, CMO of Appirio, visits the Marketing Garage to talk about the role of the modern CMO, and how they've built Appirio's marketing capability to deliver the customer, brand and employee experiences needed for modern marketing.
Appirio consults with companies on changing the customer and worker experience in ways that enable great brand experiences. In her role as CMO, Latane "drinks our own champagne" to put those ideas into practice in Appirio itself.
With a stack that features Marketo, Salesforce, Workday, Cornerstone OnDemand and more, Latane's challenges include technology adoption and employee accountability for properly using the tools that make up Appirio's stack. In her view, CMOs must be able to "anticipate where the market is going, and then be able to get the entire organization behind that."
This episode is must-listen for any marketers challenged to get their teams to embrace new technologies, accountability and modern marketing.