Marketers have a greater stake in digital transformation than just about anyone else in the company (as we found in our research on how to drive a successful marketing strategy). No department stands to gain as much by going digital, and few are as crippled by an outdated approach as the marketing department. This often puts marketers in a position of trying to drive digital transformation in companies they do not run.

In this episode, Stephanie Miller, Econsultancy USA's managing director for digital transformation, stops by the Marketing Garage to talk about how marketers can push their companies toward digital transformation from within the marketing department, successful strategies for doing that, and why change really has to start with you.

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