Julie Lyle has been CMO at Walmart, hhgregg, Prudential Asia, Barnes & Noble, DemandJump and more — in addition to serving as chairman of the board of the Global Retail Marketing Association and an advisor to some of the hottest companies in marketing tech.

In this episode, she stops by the Marketing Garage to discuss the ways marketing leadership has changed, how her teams make technology a part of the core marketing strategy — "My philosophy to marketing technology is that if you're not leveraging it, you're going to be run over by it" — how she stays ahead of the tech curve, and what ambitious marketers should do today if you want to be CMO in the future.

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