Adobe's Drew Burns visits the Marketing Garage to talk about how artificial intelligence (AI) is coming to the marketing cloud, and what that will be like for marketers using it.
Burns is the principal product marketing manager for Adobe Target, and he has inside insight on how AI is being made available on the marketing cloud and how it's changing the way marketers work with these technologies. Can you use AI to automate portions of your data analysis? What about personalization? Content creation? In this episode, we get deep into some of the more advanced ways marketers can actually make artificial intelligence a part of their strategies today.