Todd Arata, SVP of brand marketing and communications for Comcast Cable and leader of the Xfinity brand, stops by the Marketing Garage to talk about how Xfinity's focus on customer experience helped it become one of America's largest and fastest growing cable brands.
Xfinity's marketing strategy includes aligning the product and marketing to delivering fantastic customer experiences through its technology across all channels. Then they connect with customers by playing to their passions, and constantly seek to innovate new ways to present individual customer personas with features that will reasonate with them personally. Download the episode to hear how they do that and more.
If you want to hear more about what it takes to deliver those kinds of experiences in your own brand, check out our upcoming virtual conference All About Direct Marketing 2018, where Todd Arata will again join Target Marketing's Editor-in-Chief Thorin McGee for the opening keynote discussion. Register for free!