How do you take advantage of the Big Game hype without a Big Game ad spot? Ally Financial subverted the Super Bowl's ad spending mania with an augmented reality app — The Ally Big Save — that rewarded users for paying attention to their savings instead of the products being promoted in TV's most expensive ad space.

Andrea Brimmer, Ally's chief marketing and public relations officer, stops by the Marketing Garage to talk about the Big Game app, where she sees AR and VR in Ally's future, why Ally combines its head marketing and PR roles, how they measure its impact and more!

This is a can't-miss episode if you want to understand how one of America's top financial brands uses AR and VR in its actual marketing for real results.

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