Yogi Berra

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

In a major victory for marketers everywhere, a split panel of the U.S. Court of Appeals for the District of Columbia Circuit invalidated the FCC’s Solicited Fax Rule. The FCC created the Solicited Fax Rule in a 2006 order, requiring that fax advertisements sent with a recipient’s prior express invitation or permission contain an opt-out notice requiring specific information.

Always good for a laugh, Yogi Berra helped marketers stop and think not only about creative and copy, but strategy. The hall of fame baseball player known for his malapropisms is credited with helping shape social media and content marketing strategy. The creator of the phrase "It ain't over till it's over" passed away on Tuesday of natural causes. He was 90.

Too often these days, I hear B-to-B marketers mouth claims like, "We got this new [fill in the brand] automation tool, so now we can reduce headcount." Or, "Once this automation system is installed, it will take our marketing to the next level." This worries me. Marketers sometimes see automation as a silver bullet. But it's only a tool

If social media is really like a dinner party, it seems like we’re missing something … humor. Humor is one of the most effective—and under-appreciated—tactics in communications. This applies to everyday business discussions, professional presentations and, yes, social media. Look at Pinterest. Some of the most popular pins are funny or offbeat. Twitter and Facebook are even better. Who can’t resist a clever or funny tweet or conversation starter? Good humor works because it connects with people at an emotional level. We live in a very serious world. Humor provides us a mental break. For companies, it’s a great …

I’ve been asked to make a few predictions about the future of video. As Yogi Berra might have said, “It's tough to make predictions, especially about the future.” Nevertheless, I’ve learned a thing or two from the author of such books as "When You Come to a Fork in the Road, Take It!" (2001) and "You Can Observe a Lot by Watching" (2011).

I guess in terms of the country—and the balance of trade—a crashing dollar is a good thing. For my balance of trade, it stinks. We flew into London last Saturday and went out for dinner. A bowl of soup for lunch was £8.50, which translates to $17.00. A £4.00 ride on the Underground for 10 blocks to get out of a rainstorm was $8.00 ($16 for two)—not a lot of fun. Dinner for two was at least $100 pretty much anywhere. An exception was the Albert Pub. The bad news: the food was so-so. The good news: dinner was relatively inexpensive. The best

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