Yo-Yo Ma

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

A pre-Internet marketing rule stated that a happy customer would tell an average of three people while someone who was disgruntled with a product or service would tell 11.

In business, go with what works Dec. 6, 2005: Vol. 1, Issue No. 53 Kimmel Suit Cites Architect The center says delays upped costs by millions The Kimmel Center for the Performing Arts has sued its internationally acclaimed architect in U.S. District Court, accusing Rafael Viñoly Architects of "deficient and defective design work" and delays that boosted the project's final cost ... " This action arises from an architect who had a grand vision but was unable to convert that vision into reality, causing the owner to incur significant additional expenses to correct and overcome the architect's errors and delays," says the suit, filed

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