Would Davy Crockett

By Ken Schneider I'd like to offer my two cents on how copywriters should handle client revisions and/or criticism of their work. And let's face it, fellow wordsmiths—you can't run and you can't hide from revising and, many times, rewriting that precious prose you've slaved over, fine tuned, edited, massaged and polished until you think it's absolute perfection. How you accept and respond to these inevitable changes from your client can, over time, make or break your career. But Ken, you say, how can that be? Doesn't willingly accepting revisions and "giving in" to the client just water down the copy and

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