Wilson Lau

Heather Fletcher is senior content editor with Target Marketing.

Deploying 5 million e-mails a month to North American consumers would not only be difficult, it would be impossible without help from its software-as-a-service (SaaS) provider, says anti-virus Internet security software company Trend Micro. In fact, using an SaaS approach helped Trend Micro create its e-mail strategy a couple years ago, says Wilson Lau, the online marketing manager for the Japanese company with a Cupertino, Calif., home base in the U.S.

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